I was hired by Gap, Inc. not too long after I had parted ways with CMP (now known as Think Services); brought on board to help them launch a mysterious online shoe shop that would carry other designers' brands, I signed up with nothing to lose and I haven't really looked back since. Not only was I instrumental to the launch of this fantastic site, but it's let me spend the past three years climbing around under the hood of a world-class e-commerce platform. My day-to-day tasks on the site include dropping XHTML, CSS and Javascript into our CMS and guiding the production and creative teams through the always-intimidating conversation of what we can do, what we can't do, or what we can do if I can have about a week of development time and a few cups of coffee.

Of all the Gap-owned e-commerce sites, Piperlime is home to the most custom-made (read: not executing at the presentation layer) DOM scripts created by, well, me. This would be the point where I'd say that necessity is the mother of invention, but the reality is that we just have a pretty demanding marketing team. :)